Working under the creative direction of Bradley Eldridge of Soap Creative, the Spend Your Life _____ING interactive campaign involved using the ING Bank’s emotive tagline and positioning of “Spend your life well” in an attempt to re-engage and involve dormant customers into active conversations.
We created an interactive experience that enabled users to create a list of things by typing in verbs of things they would like to “spend their life” doing. A large library of animations was created that was essentially mapped to all the common verbs in the dictionary.
To handle the large amount of animations needed in this project, I developed a tool that simplifies the process of tweening animations which greatly streamlined the animation workflow. We used Flash to create the animations as it was the easiest and quickest way to get results from prototype stage to final output.
